About Gearheart Industry

David Petrides began Gearheart Industry with parts: part desperation, part frustration, part inventor, and part pure American grit.

The journey started in the backyard of an almost-foreclosed home during the 2009 crash, where a small garage shop and a single manual toolchange CNC machine became the foundation. What began as a humble Etsy store grew into a small garage shop with one team member answering emails, then into a medium-sized shop with 3 to 5 employees and two machines.

From there, we expanded into a large shop with 15 employees, big machines, a superior online ordering system, and the fastest lead times in the nation. But along the way, we lost something more important than size or speed: our mission. Selling 15% of the company, making poor business decisions, and running ourselves into burnout, we drifted from our purpose. David stepped away.

Now, by the grace of God, we own it outright again. We have rebuilt, repositioned, and repurposed for a new and ever-changing market. We are back to our roots: making the best branding irons in the world. Heirloom-quality tools in a world flooded with disposable imports. Everything we have, everything we build, and every customer we serve is by His grace.

Our Core Beliefs

We strive to put God before everything. We believe the Son of God is Jesus Christ, and He is at the center of everything we do. Every order we ship, every mark we make, and every customer we serve is an opportunity to glorify Him through excellence, honesty, and service.

We are unapologetically American. Being an American is a privilege, not a right, and despite its flaws, this remains the best country on Earth.

We believe in:

  • Honoring God in our work
  • Hard work and making things with our hands
  • Building strong families and raising great kids
  • Creating tools that last a lifetime and can be passed down
  • Crafting things that matter and making them fun

This is our comeback story, and we are blessed to serve a God who lets us try, fail, and try again, dusting us off and guiding our steps the whole way.

“Whatever you do, work at it with all your heart, as working for the Lord, not for human masters.” – Colossians 3:23

Why We Exist

From Picasso’s signature on a painting to Beethoven’s name on a symphony, history’s greatest makers proudly marked their work. Why should you be any different?

Our custom-made branding irons allow you to sign your creations with pride, whether you are a metalworker, woodcrafter, tool guy who wants to protect his workbox,  or artisan in any medium. Your mark tells the world: this is mine, and it matters.

Branding your work turns it into a commercially viable piece of art that is instantly recognizable and uniquely yours. That is why our tools are designed to last long after you are gone.

Buying From Gearheart Means:

  • Talking to a real person who helped make your product
  • Receiving the highest quality customer service
  • Enjoying the fastest production and shipping times in the nation
  • Getting answers to any question, no matter how out-of-the-box
  • Working with a company that admits when we mess up and makes it right
  • Supporting a business that strives to operate on Biblical principles: honesty, fairness, humility, generosity, and respect for every person

Where We’re Headed

We’ve served thousands of customers on every continent except Antarctica. From cabinet shops to corporate brands, from family Bibles to fine furniture, from industrial plastics to rugged rubber equipment, Gearheart irons leave their mark on the world.

Our mission is to make heirloom-quality, American-made tools that leave a mark on wood, leather, food, plastic, and rubber, and to do it in a way that honors God. If you’ve made it, mark it.

Frequently Asked Questions

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The Gearheart “Good as New Guarantee”
Life can be unpredictable — but your tools shouldn’t be. That’s why Gearheart Industry is the only branding iron company with a warranty program designed to grow with you and your craft.
Standard Warranty – Free with Every Iron
Every branding iron comes with a 6-month manufacturing warranty. If something isn’t right, we’ll repair or replace your tool at no cost.

(You just cover shipping.)
Extended Warranty – 5 Years of Protection ($75)
Want long-term peace of mind? With our 5-Year Extended Warranty, you’ll enjoy:
  • Coverage on materials and workmanship for 5 full years.
  • Priority service to keep your iron in action.
(Customer covers shipping to and from Gearheart.)
Lifetime Warranty – The Ultimate Guarantee ($175)
For makers who never stop, our Lifetime Warranty has you covered for as long as you own your iron. That means:
  • Unlimited repairs or replacements of covered components.
  • Reliable support from the people who built your tool.
  • Confidence that your iron will always be “Good as New.”
(Customer covers shipping)
  • Maker-founded, customer-focused. We use the same tools you do — so we know how important they are.
  • Your mark matters. Protect your investment and keep your brand sharp.
  • Grow with confidence. Focus on your craft while we handle the rest.
Limits and Restrictions: The Good As New Guarantee covers you against defects in material and workmanship. This does not include damage or wear resulting from misuse. Branding plates may be replaced or repaired with the original design only. Please be aware that disassembly of electric products will void the warranty. If your iron requires service, contact us. If your iron is damaged in a way that isn't covered under the warranty, we can usually repair or replace the damaged components at a reasonable cost.
Kind of :) We’re not graphic designers - but we’re pretty and we’ve launched a new tool for you to use that will help you generate logos and designs check it out here —>
For design files, we ask that they are all black text and designs on a white/transparent background, vector-based or high-res (minimum resolution of 600 dpi) saved as one of these preferred formats: pdf, jpg, png, or ai/eps saved for CS5. If you’re using Illustrator, please outline or embed all fonts. All color and grayscale shading should be removed from the image.
For standard-sized torch-heated irons and standard-sized electric irons, it'll take us 5 business days to make your iron and get it ready to ship. Oversized irons may take a bit longer than our standard lead times due to increased production time.
Once it's cut, we'll proof it out and send you a picture. Provided you approve, we'll get it in the mail ASAP. We also offer Rush production and Rush shipping option for an additional fee for all our irons.
Your shipping cost is calculated based on the weight of the product you order, your location, and the carrier and speed you select. The price that is calculated during checkout is the price that you pay--we will NOT increase your shipping cost after you check out.
Returns for warranty service should be accompanied by a note describing the trouble, and we strongly recommend emailing us prior to shipping your iron. Since your iron is completely made-to-order and unique, we do not offer refunds. The purchaser is responsible for all shipping costs associated with returns and warranty service, irrespective of circumstance.
Yes. We ship Torch Heated Irons all over the globe except for the EU countries, and our branding irons are used on every continent in the world (except Antarctica).
Please note our Electric Irons are only sold within North America.
Torch-heated brands are good for small-scale production or one-offs. They yield the same results as an electric iron, but they require just a bit more practice to figure out optimal heating time. Also, they require reheating after a few minutes, which doesn't take a terribly long time, but it can get tedious if you're doing a lot of pieces. Electric brands are easy to use, but they cost more.
If you're doing a number of brands at once and you just want something that'll be consistent and easy to use, we'd recommend electric. If you don't mind occasional slight variations, and the moderate learning curve associated with a torch-heated iron, then go with that.
Please note that we can only guarantee your iron itself will be a mirror image of your design. It may not brand clearly on food or rough and uneven surfaces as they were designed for flat and smooth surfaces. You must brand prior to finishing any type of wood as the heat will cause any finish to bubble or burn. Our irons are 100% custom and made to order so they are non-refundable.
For torch-heated irons, most folks use a plumber's torch, but you can just as easily use a gas cooktop or propane grill; anything with a hot, clean-burning flame. We don't recommend using a wood-burning fire, primarily because it's difficult to control the heat, and they tend to crud up your iron with soot (that is unless you’re going with a brass head).
For electric irons, simply plug it in. It'll get up to branding temperature in 15-20 minutes. Essentially zero reheat time between impressions--it's got more than enough power to do long production runs. At operating temperature, you should be able to make a good, dark impression in 2-4 seconds.
We'll include a "Use and Care" sheet with your iron that has directions and tips.
We encourage all of our clients to contact us via the contact form on our website prior to placing an order. This gives us a chance to determine how well your design will brand. Remember, this is a completely custom piece created to fit your needs.
Please be aware that anything larger than 9in² is considered an XL iron. They can be heavy and cumbersome to use. It can also be difficult to get an even branding result due to the sheer size of the iron itself. We are very upfront about this as our irons are 100% custom and non-refundable. Again, please contact us via the Contact Form before ordering to confirm the details.
For design files, we ask that they are black on white, vector-based or high-res (at least 600+dpi) saved as one of these preferred formats: ai, psd, pdf, eps, or jpg.
We make our branding plates out of Aluminum or Brass. As a rule of thumb, aluminum is best for occasional use, and brass is the best choice for professional environments. Both yield identical results as far as sharpness and detail. Aluminum is, obviously, less expensive, and it’s considered safe for food contact. At high temperatures, aluminum is a bit softer than brass, and if heated incorrectly it can sustain damage. Brass is essentially impossible to destroy with high heat, and it withstands non-ideal conditions substantially better, like branding dirty, rough, or painted surfaces. When properly cared for, a brass branding plate will last for a lifetime.
Yes! We’re excited to announce the launch of our full Gearheart Kitchen line, designed specifically for branding food. You can explore it at www.gearheartkitchen.com.
When branding food, you’ll need a deep-cut aluminum branding iron, as brass is not safe for direct food contact. Be mindful when heating aluminum—at high temperatures it can soften, and overheating or leaving an electric iron plugged in can cause damage that is not covered under warranty.
It’s essential to follow the detailed heating and usage instructions that accompany your iron for both safety and longevity. Please note: we guarantee your iron will be a mirror image of your design, but clarity may vary depending on the softness of the food surface. All irons are 100% custom and made to order, and therefore non-refundable.
When it comes to branding, the possibilities are endless. Wood, leather, suede, yoga mats (made of thermoplastic elastomer), cork, card, denim, paper, canvas, food…whatever your business or hobby, whether you make tables or clothes, you’re a chef or a fitness instructor, you can brand.
When branding leather with an electric iron, we recommend a deep cut plate and that you use a Temperature Controller as leather requires a low heat.
Also note that some plastics brand and some do not. We cannot guarantee it will work on your specific plastic, so please contact us via the contact form for additional information.
We make irons for what we know - and we don’t know anything about livestock. So, while we assume you can use these irons for cattle we’d recommend going to a specific cattle branding company.
Nope. You need to own the rights to whatever you want made, or it needs to be in the public domain. We will not knowingly violate someone's copyright or trademark, even if you say please.

Frequently Asked Questions

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